Where did your donor find your Giving Page? Was it on your website? Was it from your newsletter or your email signature? The Qsuite provides several ways to track what links your donors accessed to make their donation. Leveraging the strength of multiple Giving Pages and the use of Appeal Codes you can glean a great deal of information on what is motivating your donors to click to give.
Multiple Giving Pages
DonateQ allows you to create multiple giving pages. This creates the freedom to apply a different look and feel to a Giving Page linked from your youth page than a Giving Page linked from your main website. You also have the freedom to create targeted pages for different causes (i.e., general giving, missions, campaigns, etc.) each one having only the Categories you want to include based on your focus or campaign for that page.
Page Names
Each Giving Page is designated a Page Name that you create. Page Names are all public-facing from Profiles, so they should be simple and clearly identifiable to donors who are using Profiles, since they select the Giving Page they want to give through from a drop down list. There is also an internal Page Description that is a reference for your eyes only. You can use this to enter a tracking code, or just a more descriptive name for a page. You can have multiple Giving Pages that share the same look and feel and maybe even the same exact settings, but you can tell where a donation originated by looking at the Page Name.
Reporting
When a donation is submitted through a page, that page’s name is stored in Reporting. You can run a report and simply include the Page Name field to export it with the other transaction details, to identify where the donation came from.
Appeal Codes
If you want to use only one Giving Page but still track where a donor came from to give on that page, Qsuite accommodates this with Appeal Codes. Using a unique Appeal Code URL for each link to your Giving Page, allows you to see which donations originated from an email blast, versus which ones came in from your website or even specific pages on your website. You can see how successful a campaign push or drive was just by using a unique code for it and looking to see what donations came in specifically from it.
Adding Appeal Codes
You can add an alphanumeric Appeal Code at the end of your Giving Page URL using the format “/yourcodehere”. Do not include any special characters (other than the initial “/” symbol) or spaces.
Example: https://YourGivingPageURL/FollowedByYourAppealCode
Reporting
When a donation is submitted through a page with an Appeal Code, the alphanumeric code is stored in Reporting. You will have to run a DonateQ report to access the Appeal Code field. Simply include the field in your report to export it with the other transaction details.
Other terms: giving page? multiple pages? more than one page? appeal codes? how do add an appeal code? reporting?